Asia Europe Trading

The Business Principle for Asia Europe Trading Company Limited


  1. A business that is focused on developing valuable trading relationships with "REAL" manufacturers in Asia and across Europe.
  2. Introducing strictly controlled quality driven manufacturers to OEM, DIY, high street retailers and merchant businesses across Europe.
  3. Providing pro-active selling and marketing plans to drive manufacturers and customers into real and valuable partnerships based on trading trust and business results.
  4. A UK based business headed by experienced sales and marketing and sourcing management.
  5. Managing all Customer Enquiries, RFQs, Prices, Payments and Customer Service issues – Ensuring all deliveries are made "ON TIME IN FULL".
  6. A UK based website with fast access links to all partner manufacturing facilities, only available through registration.
  7. Offering UK web based product pages with image download facilities, only available through registration.
  8. A complete range of PDF brochures can be provided to all target customers featuring company information for all our partner manufacturers, only available through registration. Working only with selected partner manufacturers - designed to minimise duplication of product offerings.
  9. Ensuring that customers are aware of and are making payments in agreement with the manufacturers requirements.
  10. Providing customers with manufacturers literature directly from the UK office.
  11. Co-ordinating samples as requested by customers.
  12. Providing the manufacturer with a regular customer appraisal of the products and service levels provided by each manufacturer.
  13. Providing regular updates on market trends and advising the manufacturer of new products to be developed.
  14. Utilising customer databases to specifically target new customers for growth.
  15. Gaining regular press updates for the manufacturer to promote its new products.
  16. Consolidating all container deliveries through our Asia HQ and warehousing in Ningbo China.
  17. Co-ordinating direct deliveries from Asia throughout Europe.
  18. Offering a design and prototyping facility.

Our Mission

Asia Europe Trading is resolved to conduct our business with honesty, fairness and dedication to true supplier/customer relationships. At all costs we will avoid any forms of deception and unfairness in all our trading practices. We are absolutely committed to fair practice and respect for all employees, customers, partners and any stakeholders that are at any time involved in our business.

If you are of the same principles we welcome you to become our partner, supplier or customer.

We respect environmental and human issues and we appreciate and welcome any comments that will assist our business in becoming a truly world leading business.

Mike Campbell
Founder – AET Co. Ltd.



Asia Europe Trading is "Inspired by Design"